Thayer's 'Tone It Down'

We had a blast transforming the iconic red lid of Thayers' toner into an oversized Red Cap for London Fashion Week, with Bimini stealing the show at Chet Lo. Fans got in on the fun, joining a special Bimini Room DJ set on TikTok Live and competing for their own Red Cap. The campaign generated amazing reactions and press from Hypebae, Perfect Magazine, Cosmopolitan UK, and The London Standard.

Concept developed with Shirin Majid to win a global pitch. Brought to life with the Publicis London team including Pierre Lavenir, Noel Bunting, Tom Dixon.