Harrison's Fund Gym Excuses

Many people take their muscles for granted. Havas found that over half a billion pounds is wasted every year on unused gym memberships. That would go a long way towards Harrison’s Fund funding a cure for Duchenne Muscluar Dystrophy - a disease that affects 2,500 boys in the UK. We created a mobile site where users could "buy" a gym excuse through a donation to Harrison's Fund and then post it on social. The mechanism was advertised through a campaign which played out in donated media space UK-wide.

Havas London & HKXP team included: Ben Mooge, Leanne Blossom, Lyndarn Harrison, Nicole Wyer, Femi Ladi, Simon Baker, Dan Davies, Alistair Bancroft